After comparing Usability Heuristics and pain points of other apps, I created a User Persona, followed by a Customer Journey Map, and sketched out low fidelity Wireframes and Logos.  Usability testing is an important part of this process. Finally a Style Tile and clickable High Fidelity Prototype were completed.  In addition, there is a 3D Augmented Reality video of a cake with a scene which was created in Substance 3D Stager and could be seen in Spark AR.